Scottish Widows Seeks to Close the Gender Pension Gap with IWD Campaign

Launching on International Women’s Day, life insurance and pensions company Scottish Widows’ Gender Pension Gap campaign has been brought to life in print, social and radio. Created by adam&eveDDB, the campaign aims to encourage women to engage with their pension as early as possible and follow expert tips and advice from Scottish Widows to help close the £100,000 Gender Pension Gap.

On average women in their twenties today are on course to retire with £100,000 less in their pension than men the same age. To get the same size pension as a man, they would have to start work a lot younger. This affects millions of women around the UK, with many not knowing it’s a problem until it’s too late. 

As well as raising awareness of the issue and encouraging women to take action, Scottish Widows are taking on the gap by lobbying the government and by working with employer pension schemes across the UK.