Scott Harkey and Amy Colbourn Release a Comprehensive Marketing Guide

The Harkey Group CEO Scott Harkey has co-written a book alongside Amy Colbourn, managing director at premier marketing agency MONOGRAM. Titled “Marketing Strategies for Everyone: Everything You Need to Know Without Having to Know Everything,” the book is the ultimate how-to guide for business owners. 

The new all-in-one guide breaks down the complexities of marketing and provides readers with actionable strategies to connect with their audiences, grow their brands, and generate revenue without wasting time or resources. From redefining goals and understanding customers to building an unforgettable brand and mastering digital marketing, this book provides the tools a business person needs to succeed in today’s competitive landscape. 

Written in easy-to-understand language, Marketing Strategies for Everyone cuts through the clutter to give practical insights and step-by-step guidance that can be implemented immediately. The structure of the book takes out the guesswork, providing readers with a secret ingredient to ensure success. Readers will learn to set their marketing goals, harness the power of digital marketing, affordably conduct market research, avoid marketing pitfalls, engage their audiences, build buzz, develop a brand, and use included resources - including worksheets, templates, and bonus content. The book is a must-read for anyone looking to simplify marketing and maximize results.  

Harkey and Colbourn have a longstanding business relationship - Colbourn serves as the managing director at MONOGRAM, the latest agency addition to Harkey’s holding company, The Harkey Group. The two have decades of experience within the marketing industry, serving as key players in the development and continued success of their respective companies. 

“The release of this book has been a long time in the works. I’ve long known that our team possesses expertise that any successful business person would benefit from implementing, and I’m humbled that our knowledge is now available for public consumption,” said Scott Harkey. 

“In writing this book, Scott and I set out to help businesses find scalable efforts that drive results. We want to serve as a resource for entrepreneurs, and guide them to make the best possible business decisions to ensure success. The marketing landscape can be complex, and with this book, we’ve made it more understandable," added Amy Colbourn. 

The book is packed with proven tactics from seasoned experts and real-world examples that are designed to empower readers to market their businesses confidently - no matter their budget or experience level. Whether you’re a seasoned entrepreneur, an independent business owner, or just starting your journey, this book serves as a one-stop shop to equip you with the tools to navigate your business endeavors. The book can be purchased via vendors including Target and Amazon.