senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Scope & Grey London Present the A to Z of Sex and Disability

06/10/2015
Advertising agency
London, UK
703
Share
Raunchy illustrated series aims to challenge misconceptions around sex and disability

This October, disability charity Scope is tackling one of the last taboos with a vibrant and racy illustrated A to Z of sex and disability.

From waking up next to a stranger and being unable to locate a limb to those whose impairments encourage them to push the boundaries of sexuality, the A to Z sees disabled people showcase their sex and dating stories to break down barriers and challenge assumptions around sex and disability.

Devised by creative agency Grey London and illustrated by London-based graphic artist Pâté, aka Paul Pateman, the A to Z includes: ‘H for Happy Endings, ‘M for Myths’, ‘T for Tinder’, ‘E for Experimenting’, ‘V for Vibrator’ and ‘O for Orgasm’.

The A to Z is the latest offering from Scope’s End the Awkward campaign, which aims to change attitudes by shining a light-hearted spotlight on the awkwardness people feel around disability. Scope hopes the campaign will help people feel comfortable when talking to – or dating – a disabled person.

Scope research shows that just 5% of people who aren’t disabled have ever asked out, or been on a date with, a disabled person. And less than one in five (16%) have invited a disabled person round to their house.

Rich content, including blogs, stories, films and images, lie behind each letter, including:

-A is for Amputee – Scope ambassador and star of Channel 4’s the Last Leg Alex Brooker shares an awkward morning –after story that anyone who wears a prosthetic limb will be able to sympathise with. “I cannot tell you the panic that goes through a person’s body when you cannot locate all of your limbs!” 



-E is for experimenting – “Becoming disabled has encouraged me to explore the boundaries of what sexuality, sex and sensuality looks like, and make that something that’s a lot more holistic,” Emily Swiatek, a disability employment consultant who is in her late 20s, talks about how her impairment has affected her sex life, how disabled sex encourages experimentation and why there’s a need to talk about the positive side of sex and disability.

-K is for Kama Sutra – Disabled comedian Romina Puma uses her stand-up set to discuss the ins and outs of the Kama Sutra for disabled people, she says: “I’m fascinated by all these positions, even non-disabled people would struggle with some of these.”

Letters A to H are released on Scope.org.uk/a-z today and the rest of the raunchy alphabet will follow throughout October.

Richard Lane, head of campaigns at Scope, says: “End the Awkward is all about challenging attitudes to disability in an open and light-hearted way. We hope our cheeky A to Z will be a conversation starter and will help end the stigma that still surrounds sex and disability.” 

Lex Down and Jamie Starbuck, creative directors at Grey London, add: “For too long the topic of sex and disability has been a taboo. With this campaign we hope to change that and get tongues wagging…in more ways than one (sorry, we couldn’t resist).”

Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER
Work from Grey London
Every Connection Counts
Vodafone Ireland
01/10/2024
27
0
Vinnie
British Heart Foundation
28/08/2024
34
0
Henry
Old Speckled Hen
06/08/2024
21
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0