Schmackos is Still Wacko in Newly Launched Comeback Campaign
After a two-year TV hiatus, the Schmackos brand is making a comeback in a new campaign via DDB Melbourne.
Says Ben Culligan, marketing director, Mars Petcare: "Throughout the years the brand has been focused on the fun Schmackos treats unleashes for dogs - and rightly so.
Says Ben Culligan, marketing director, Mars Petcare: "Throughout the years the brand has been focused on the fun Schmackos treats unleashes for dogs - and rightly so.
"But dog owners also get a lot of joy out of treating. We wanted to bring this shared pleasure to life in a fun, creative and memorable way."
DDB Melbourne creative director Glen Dickson said the brief was to modernise the brand without losing the fun.
Says Dickson: "Feed your four-legged friend a Schmackos and you'll both feel the happiness. It's a fresh take on the old Schmackos work that we all know and love."
DDB Melbourne creative director Glen Dickson said the brief was to modernise the brand without losing the fun.
Says Dickson: "Feed your four-legged friend a Schmackos and you'll both feel the happiness. It's a fresh take on the old Schmackos work that we all know and love."
