Santander Banks on Out of Home Campaign to Launch New Edge Current Account

Santander has this week posted a striking new outdoor advertising campaign to launch its new Edge current account.

Part of the bank’s latest phase of its “Bank of Antanddec” integrated campaign, the out of home (OOH) work aims to build intrigue around the name of the new account, and drive consideration.

Planned and bought by Carat and Posterscope, the OOH campaign is appearing on unique sites across London, such as Westfield London Pump Station, Piccadilly Lights, Imax, Oxford Circus Underground, Waterloo, and at “high-profile branded edges” in London, Liverpool, Hull and Newcastle.

Creative is by House 337.