Santa Dons a Leotard and Goes Full Christmas in ALDI Australia Campaign

It’s been a bit of a year. The world’s tenser. Budgets are tighter. But it doesn’t have to end that way. Australians can still Christmas like it’s 2019, thanks to ALDI’s affordable Christmas range.

To lead the joyous respite from reality, ALDI via BMF, has once again enlisted the help of the big red fella. And he’s looking more curvaceous than ever.

Dantie van der Merwe and David Fraser, creative directors, BMF, commented: “The world seemed in need of a ridiculous escape, so it felt like a good time to reveal Santa’s hidden talents.”

General manager, BMF, Paul Coles, added: “This Christmas, more than any other, demands a gifting and gourmet extravaganza. With an exceptional festive range, at ALDI prices, you can definitely go large this Christmas.”

The integrated campaign has launched with brand films running on TV and longer formats running online, supported by radio, OOH, catalogue, in store POS, website and social.

The campaign will also live across a series of 15 second retail spots to showcase ALDI’s great prices across its quality range of Christmas products.