2022 was one of the worst years in history in terms of anti-LGBTQIA+ legislation, much of it targeted against the trans community. Independent advertising agency Terri & Sandy, which has always been a strong supporter of the LGBTQIA+ community, decided the holiday season was the perfect time to make a statement about the importance of inclusivity and acceptance. So a team at the agency came together to write, illustrate, and publish "Santa's Slay,” an inspiring tale of Santa Claus breaking down gender barriers in loving support of a little boy named James.

You can download a free PDF of the book or purchase a hard copy of the book through the 'Santa’s Slay' microsite, which also features a video reading of the book. 

In addition to this initiative which will be shared across social, Terri & Sandy will be making a generous donation to theHetrick-Martin Institute for LGBTQIA+ youth, which provides basic needs as well as health, education, and career services to thousands of LGBTQIA+ youth every year.