senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Samsung Amsterdam Offers Taylor Swift a New Kind of Private Jet

05/07/2024
Advertising Agency
Brussels, Belgium
1.2k
Share
As the singer landed in Amsterdam for a concert at Johan Cruijff ArenA, TBWA and Samsung prepared a fitting surprise

Swifties unite in Amsterdam for the first of three Taylor Swift concerts at Johan Cruijff ArenA.

But the chart-topping idol isn’t just known for producing hit after hit. She’s also infamous for preferring private jets as a mode of transportation, a habit that faced a lot of backlash on social media. Samsung joined the conversation with its Bespoke Jet AI vacuum cleaner. Not to further critique Swift, but to offer her an alternative Jet that sucks up the hate.

TBWA\Belgium placed the main billboard right on the main road to Johan Cruijff ArenA, making sure that every Swiftie noticed it. More executions appeared in metro and train stations surrounding the venue. They all featured tongue-in-cheek copy like ‘Finally a private Jet you can use all the time’ or ‘Finally a private Jet you can use for short distances.’

One question now remains: can we get Taylor Swift aboard? 

Brand
Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER
More News from TBWA\Belgium
5 minutes with...
5 Minutes with… Frank Marinus
19/03/2024
457
0
Work of the Week
Work of the Week: 03/11/23
03/11/2023
698
0
ALL THEIR NEWS
Work from TBWA\Belgium
15
0
Taylor Swift Private Jet
Samsung
05/07/2024
11
0
The Car of Your Life
Volkswagen BE
31/10/2023
640
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0