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Samsung Amsterdam Offers Taylor Swift a New Kind of Private Jet

05/07/2024
Advertising Agency
Brussels, Belgium
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As the singer landed in Amsterdam for a concert at Johan Cruijff ArenA, TBWA and Samsung prepared a fitting surprise

Swifties unite in Amsterdam for the first of three Taylor Swift concerts at Johan Cruijff ArenA.

But the chart-topping idol isn’t just known for producing hit after hit. She’s also infamous for preferring private jets as a mode of transportation, a habit that faced a lot of backlash on social media. Samsung joined the conversation with its Bespoke Jet AI vacuum cleaner. Not to further critique Swift, but to offer her an alternative Jet that sucks up the hate.

TBWA\Belgium placed the main billboard right on the main road to Johan Cruijff ArenA, making sure that every Swiftie noticed it. More executions appeared in metro and train stations surrounding the venue. They all featured tongue-in-cheek copy like ‘Finally a private Jet you can use all the time’ or ‘Finally a private Jet you can use for short distances.’

One question now remains: can we get Taylor Swift aboard? 

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