Salt and Font Talent Launch Rebrand Following Merger
Salt, the London-based digital recruitment company recently rolled out all new global branding following the announcement of the merger with Font Talent, a specialist marketing, creative and digital recruitment firm based in Malaysia, Singapore, Hong Kong and New Zealand.
Salt’s global presence has grown significantly over the past year with offices opening in the US and the Middle East. The London-based company recently announced the merger with Font Talent in Asia Pacific. The international growth and merger brought about the massive project for the in-house marketing team who led the rebrand for the global business.
Salt’s Global Director of Marketing, Gareth Saunders said of the project, “The rebrand has considered our entire diverse target demographic stripping things back, leaving a clear, creative, simple and clean brand with a strong typographic-led design. The hardest thing with growth is keeping brand control in each region, this simple identity will create a solid brand platform but allow cultural influences to be added.”
Charlotte McIntosh, Marketing Manager for EMEA said, “It is a really exciting time for Salt, the business is continuing to grow and as such we wanted the branding to reflect this, creating one succinct brand that really connects with our clients and candidates. We know our demographic is diverse and as such we sought to create a brand that spoke to each of these target groups but with our own creative influence. We always wanted the branding to represent who we are as a business; creative and forward thinking, each of our consultants are digital experts but more than that they really are passionate about digital.”
Jacqui Barratt, APAC CEO of Salt said of the new partnership, “As companies across Asia navigate an ongoing digital transformation, recruitment support is needed in all areas of the business—beyond just technology roles. This partnership and rebrand to Salt enables us to help local firms further strengthen their digital skillsets, as well as work with talent to adapt to jobs across this sector.”
