Recruitment Firm Sodium Rebrands to Salt Across Australia

Sodium, a leading local recruitment firm specialising in the digital and technical space, is re-branding to align employers and talent across the globe under the Salt brand.

Sodium is the Australian division of the Salt Group, based in the UK. This rebranding comes on the back of a partnership between Salt and two other leading recruitment firms in the Asia Pacific region, to bring together their expertise across all four corners of the globe.

Earlier this year, Salt partnered with New Zealand-based recruitment firm – also called Salt – as well as Font, specialist digital recruiters based in Singapore, Malaysia, Hong Kong and New Zealand.

This move gives Salt extensive global reach and access to a powerful network of recruiters and talent in the digital, technical, marketing, creative and sales arena.

“Sodium has represented everything that is innovative and emerging in the digital arena in Australia. Being re-branded as Salt under one unified platform, the company will be given an extra boost to respond to clients and candidates with a service that is second to none,” said Graham Walker, Sales Director, Sydney. “As the e-commerce, customer insight, digital marketing and online advertising space continues to grow, the timing is perfect to align what are arguably the world’s top recruitment agencies in the digital space.” 

This partnership gives Salt increased visibility and reach, with eight offices and 160 staff around the globe.