Salomon Ligthelm Brings a Hyper-Stylised Vision to Life in Little Simz Music Video ‘FLOOD’

PRETTYBIRD filmmaker Salomon Ligthelm reteams with English-Nigerian artist Little Simz on the conceptual and visually rich music video ‘Flood.’ Featuring Obongjayar & Moonchild Sanelly, ‘Flood’ is a hyper-stylised meditation on materialism and its role in shaping culture. 

Staying in a performance-based visual space, Salomon captures Little Simz in dramatic black and white. True to his signature photographic style–which borders on the edge of fine-art-like–the framing and texture of ‘Flood’ plays quite minimalist while the performances are equally playful and extravagant.

Salomon, who previously directed Little Simz's 2021 award-winning music video ‘Introvert, is a self-taught filmmaker whose international background shapes his distinctive, visual style. As the son of traveling missionaries, his international upbringing – a childhood spent in Johannesburg, Dubai, and Sydney – opened his eyes to the world and continues to greatly influence him to this day. His textural and experimental work finds new ways of exploring visual storytelling, always with a human story at its core.​