Saba and Circus Continue to Transform the Perception About Female Care

This digital campaign gives continuity to the work that Circus has done for Saba since 2015, following the conceptual line and aesthetic of digital communication that reformulates the way of communicating 'femininity' and reflects Saba's interest in breaking paradigms by strengthening security and pride of women of the new generations.

“Saba is a brand that has been able to read the digital scenario and continues to change the communication codes of the category showing an understanding of the new generations of women. Today Saba has taken a big step forward in the female sports world by creating a specialised line dedicated to active and sporty women”, said Dauquen Chabeldin, head of creative at Circus.

“This launch represents the importance that Saba gives to the needs of all women. Each innovation is designed and developed so that they feel comfortable regardless of their period, so we strive to bring new solutions; specifically Saba Sport will help them to start and / or continue with a healthy life, exercising every day feeling safe and 100% comfortable and inviting them to forget the prejudices we face for being women and demonstrating that we are prepared to the sport, ” said Mariana Salguero, Saba brand manager.