Saatchi Thailand Tells a Surreal Tale of Love for New GrabCar Campaign

Saatchi & Saatchi Thailand has launched a new campaign for GrabCar with an online film. A sequel to their launch film ‘Super Easy Life’, the new film - titled ‘Super Sweet Dream’ - centres around the ultimate comfort ride available through GrabCar’s mobile application service powered by GrabTaxi, which enables customers to book superior rides anytime, anywhere.  The campaign kicks off with an online film, and will be rolling out into a full IMC campaign and other brand experientials.

Saatchi & Saatchi Thailand’s Executive Creative Director Golf Nuntawat Chaipornkaew said: “What happens when you are chillin’ in a truly comfortable ride during a crazy Bangkok traffic jam? You might easily fall asleep and surely fall in love with the GrabCar service. We had a lot of fun making this campaign.”