Saatchi & Saatchi Nabs 13 Pencils Globally at 2017 One Show Awards
Saatchi & Saatchi has collected a total of 13 awards at the annual One Show Awards held in New York last week. Saatchi & Saatchi London, Australia, New York and France all picked up pencils.
The multi-award winning LandCruiser Emergency Network from Saatchi & Saatchi Australia: the world’s first emergency communications network for outback Australia via Toyota LandCruisers, received three Gold, a Silver and three Bronze Pencils.
Saatchi & Saatchi London walked away with two Golds and a Silver Pencil for their revolutionary ‘Sea Hero Quest’ campaign for Deutsche Telekom. ‘Sea Hero Quest’ is a multi-level adventure game designed to help advance the understanding of spatial navigation, and therefore understand one of the first symptoms of dementia. Every aspect of the game was designed to collect information that could be translated into scientific data, with the ambition of this data being harnessed by experts at UCL and turned into new diagnostic tests for the disease.
They also received a further two Silver Pencils for their collaboration with Saatchi & Saatchi France ‘Eiffel Tower All Yours’, a unique campaign giving the chance to stay overnight in the iconic Eiffel Tower, created for HomeAway to coincide with EURO 2016 tournament.
New York was awarded a Bronze Pencil for Tide’s ‘Bradshaw Stain’, the innovative film that bridged the gap between recorded and live advertising, which debuted at this year’s Superbowl.
A total of 18 additional Merits were also received by each of the above agencies as well as by Saatchi & Saatchi Canada and F/Nazca Saatchi & Saatchi Brazil.
