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Saatchi & Saatchi Italy Partners with Amnesty International to Combat Human Rights Injustice

Saatchi & Saatchi Worldwide, 6 months, 4 weeks ago

Agency works with author Roberto Saviano to denounce injustice and increase support for the organisation

Saatchi & Saatchi Italy Partners with Amnesty International to Combat Human Rights Injustice

On the occasion of the publication of their 2015-2016 Report, Amnesty International is launching an appeal for more people to unite in the global fight against injustice, with Saatchi & Saatchi and Author Roberto Saviano.

Roberto Saviano, the author of Mafia exposé ‘Gomorra’ and ‘Zero Zero Zero’, denounces years of violence of the state and of criminal organisations in a video appeal made for this campaign. The #HeresToYou campaign will invite people to lend their own voice and sing ‘Here’s to You’, a Joan Baez and Ennio Morricone song dedicated to Nicola Sacco and Bartolomeo Vanzetti, which became a symbol of the fight for human rights. The song was released in 1971 as part of the soundtrack to the film ‘Sacco e Vanzetti’, directed by Giuliano Montaldo. 

The Amnesty International video appeal by Saviano was realised in collaboration with Think Cattleya, by the directors Bosi & Sironi. The Amnesty International appeal by author Saviano was filmed in top-secret circumstances at the iconic Cinécitta studios in Rome, in order to avoid revealing the location of the author, who has a permanent police escort since threats to his life by Neopolitan ‘Godfathers’. 

90 years have passed since 2 infamous Italian anarchists - Sacco and Vanzetti - were unjustly put to death in Boston, but still to this day human rights are constantly violated all over the world, Italy included. Sacco and Vanzetti were sentenced to death by Electric Chair by a United States court in the 1920s because of their anarchist political beliefs. The Joan Baez lyrics to ‘Here’s to You’ are inspired by a statement Vanzetti gave to a journalist in prison 3 months before his execution: "This is our career and our triumph. Never in our full life could we hope to do such work for tolerance, for justice, for man's understanding of man as we now do by accident. Our words—our lives—our pains—nothing!" 

People who respond to the appeal will be able to register or upload videos of themselves singing the song on the site: http://www.herestoyou.it/

A unique video will be created from a collection of all the videos contributed, which will be shared and demonstrate to the world that the fight for human rights isn’t over. The aim of the campaign and videos is to convince more people to support Amnesty International, sign the petitions and make a contribution in favour of human rights.





Creative Agency

Creative Director: Alessandro Orlandi, Manuel Musilli

Copywriter: Alice Scornajenghi

Art Director: Alessandro Orlandi, Manuel Musilli, (Digital) Alessio Bianconi

Executive Creative Director: Agostino Toscana

Producer: Manuela Fidenzi

Creative Agency: SAATCHI & SAATCHI ITALY

Head Strategist: (Digital) Carlo Tumino @ AMBITO 5

Data & Analytics : (Digital media) Fabio Muzzi @ AMBITO 5

Head of Production: (Interactive) Silvio Coco

Developer: (Web) Dario Cataldi

Agency Manager: Giuseppe Colasurdo, (Assist) Annalisa Bronzi

Music and Sound

Audio Post Production: Lello Ambrosini

Song: HERE’S TO YOU (Interpreted from Joan Baez)

Offline

Editor: Marcello Saurino

Post Production / VFX

Post Production House: BAND POST FACTORY

Production Company

Directors: Bosi & Sironi

DOP: Paolo Caimi

Executive Producer: Alessandro Bonino

Producer: Martino Benvenuti

Production Company: THINK CATTLEYA

Category: Charity , Corporate and social

Genre: Digital , People , Photography , Storytelling