Saatchi NY with Paddy's Day Lucky Charms Ad

 

The 49 year-old Leprechaun just got real.  After decades of watching Lucky the leprechaun get chased by cartoon kids in the commercials, the makers of Lucky Charms,  together with Saatchi & Saatchi NY and Ogmento, bring Lucky and the power of his charms to life for the chance to win a real, yes real, pot of gold. 10 grand to us folks in the non-animated world. How sweet it is. The “Chase for the Charms” mobile app, available on iOS and Android devices, combines augmented reality and first person live-action video to immerse 35 year-olds going on 5 in a magical adventure where bagging charms propels the story and the chance to win. And you thought Lucky Charms were just for kids. The release of the app fittingly begins the chase this coming Saint Patrick’s Day - March 17th

 

Credits

 

Chief Creative Officer:     Con Williamson

Executive Creative Director:    Brian Carley

Creative Director / Copywriter:    David Ekholm    

Creative Director / Art Director    Subodh Samudre 

ECD Innovation & Integrated Production    Tom Eslinger

Executive Producer    John Doris    

 

Digital Producer:                Marcel Baker

Lead Creative Technologist     Steve Nowicki    

Lead IA                Michael Thibodeau     

 

Production Company    Bandito Brother, LA

Director    Stewart Hendler

Director of Photography    Brett Pawlak     

Executive Producer    Suzanne Hargrove         

Line Producer    Hayden Roush     

 

Editing House    Final Cut, NY 

Editor    Patrick Colman

Assistant Editor    Dan Berk    

Producer    Viet-An Nguyen        

Executive Producer    Lauren Bleiweiss    

Visual Effects    Cantina Creative, LA 

 

Creative Director   Stephen Lawes

Lead Compositor   Andrew Furlong

Compositor          Vivian Wei

Compositor          Daniel Klahn 

Producer:            Sean Cushing    

 

Sound Design      Snap Sound, LA

 

App Development    Ogmento, LA