Ryff Bolsters Sales Team with 4 Hires

Ryff, the pioneer of in-scene advertising (ISA) and virtual product placement (VPP), is making bold moves to drive revenue growth and profitability under the leadership of recently appointed executive VP of global sales and customer experience, Shirley Richter Hughes. Nicole Winters, Miles Rutter, Samantha Thomson-Hutchins, and Krystal Karter join Ryff in key roles designed to accelerate revenue growth and profitability as the company scales to meet demand for its cutting-edge Spheera platform and AI-driven advertising solutions.  

“Ryff’s ground breaking technology has established us as a market leader, the next step is to build a robust in-house ad-sales team to support our ambitious growth plans,” said Richter, executive VP of global sales and customer experience for Ryff. “The new team brings a wealth of brand and agency experience to Ryff, as well as a deep understanding of the technology that sets us apart in this market. This new team will drive revenue growth while reinforcing our commitment to innovation in ISA and VPP for FAST, VOD, OOH, social, and linear.” 

The strategic hires, all reporting to Ritcher Hughes, include: 

• Samantha Thomson-Hutchins, UK and EMEA lead: With over two decades of experience in digital transformation and content innovation at global brands like Condé Nast, Time Warner, and BENlabs, Samantha helped launch innovative advertising solutions that captured emerging audiences.  
• Nicole Winters, West Coast lead: With over 15 years’ experience in entertainment media, and named one of LA Times’ Top 10 digital sellers, Nicole has executed revenue-generating campaigns for brands including Netflix, FOX, American Airlines, Amazon, and Diageo. She was also the co-founder of Lucia Entertainment, developing the 'Go Green' series with guest appearances by Mark Ruffalo and Don Cheadle.  
• Miles Rutter, East Coast lead: Rutter brings a wealth of experience from BENlabs, where he was instrumental in securing Fortune 500 brands for major Hollywood productions. Over his six years as director of client development, Miles demonstrated an unmatched ability to unlock new revenue streams through strategic partnerships and product placement.  
• Krystal Karter, director of global sales operations: With more than 12 years of experience in leveraging analytics and tech to streamline operations at companies like BENlabs, Year Up, and Stamps.com, Krystal has a proven track record of optimizing sales processes and enhancing data-driven strategies that drive revenue growth.  

The addition of these experienced sales leaders represents a milestone for Ryff as it continues to drive innovation at the crossroads of technology and media. Leveraging its AI-powered virtual product placement (VPP) platform, Ryff enables brands to integrate seamlessly into digital content with precision and scale. Backed by cutting-edge technology, Ryff is poised for long-term, profitable growth and market expansion.