Anuvu Partners with Ryff for AI Compliance Screening Tool

Anuvu, a leading provider of worldwide entertainment solutions for mobility markets and high-speed inflight connectivity, has signed an exclusive agreement with Ryff, the leader in AI-powered Scene Intelligence software, to screen inflight entertainment industry for compliance utilising their machine learning AI platform, designed specifically for Anuvu.

To maintain the highest standard of inflight entertainment, and with each content owner’s prior approval, Ryff's state-of-the-art AI tool will leverage Anuvu's extensive experience in content compliance to review and flag content that may be sensitive or offensive, ensuring adherence to diverse global standards.

With its origins in virtual product placement, where it identifies stories and moments within content into which brands can digitally integrate their products and services, Ryff’s AI platform brings powerful capabilities to the compliance and brand safety industry. Its advanced algorithms analyse content with consistent accuracy, reducing the risk of human error, and accelerates turnaround times for compliance checks. The Ryff AI platform can also handle unlimited volumes of content, making it ideal for airlines with extensive inflight entertainment offerings.

“Compliance is becoming more important than ever. With contentious cultural, geo-political and religious issues, we know our airline clients are in a difficult position wanting to be sensitive to everyone’s needs while also catering to their diverse passenger demographics,” said Kosh Hussain, VP content operations at Anuvu. “We currently have the most experienced compliance team in the industry providing compliance services to multiple airlines. However, we want to do more. We knew AI was the answer and Ryff has the speed, accuracy and learning capabilities in their bespoke platform to maintain our high standards.”

“As part of Anuvu’s commitment to investing in advanced technology, this new partnership with Ryff provides assurance that the entertainment offered by our airline partners meets global standards,” said Estibaliz Asiain, EVP media & content at Anuvu. “For the first time in the industry, we are able to screen content for compliance in minutes, instead of hours.”

“Designed to scale, Ryff’s AI platform becomes increasingly more intelligent the more content it screens, which means not only is this arduous process accelerated from day one, but it continues to get faster and more accurate over time,” said Mar Duermeijer, chief content officer at Ryff. “It sets new benchmarks for content compliance screening, and we are delighted to be partnering with Anuvu to deliver this to their aviation clients, and to the entire inflight entertainment industry." 

For more information about Anuvu’s content and entertainment offering, visit here.

All content is subject to approval by the content owner.