Russell Icke Creates the Perfect Supermarket for Carlsberg

Who do you call on when you need a great beer commercial editing? That will be Russell Icke of Whitehouse Post of course.

This time Russell worked alongside Pulse Director Martin Kalina to create the mythical, perfect supermarket that caters to every need a guy could desire.

From offering up aisles that are dedicated to ‘Sorry’ presents for that special person in their lives. To areas where boys toys and tools can be brandished about in comedic manly ways before purchasing. It’s all here for the taking, culminating in dedicated aisles for the legendary beer itself, Carlsberg. To top that man sized hors d’oeuvres are served to an awe inspired group of delighted guys.

Russell’s keen eye for comedy is evident throughout the engaging 72andSunny film. His fast cuts convey us on an amusing insight into the minds of men whilst out shopping. This is bound to strike a chord with so many viewers.