Ruosh Expands Mullen Lintas Bangalore’s Creative Mandate

In a recent development, Ruosh – a premium footwear and accessories brand – appointed Mullen Lintas as its brand agency. The mandate comes after a multi-agency pitch involving various agencies in India. The agency will handle the entire brand strategy and creative consultancy services, to strengthen the brand's footing in the Indian market.

Since its inception, Ruosh has been known for its design, comfort and craftsmanship in dress and casual category for men. However in the last few years the brand has suitably extended its offering to Women and Accessories. The brand combines classic with modern, with a range suitable for every occasion. The futuristic, on-trend designs help reimagine every kind of footwear for the modern, multi-living lifestyle of today’s consumer.

Talking about Mullen Lintas' appointment, Mridumesh Kumar Rai, president, Sara Futura Group said: "At Ruosh we believe that there is a shoe for every occasion and that the right pair of shoes gives one the edge to win every day. We are now geared up to bring in technological innovations to offer unique design solutions in our collections. The emphasis is on style but with uncompromised comfort! With this we believe that Ruosh would be the most preferred one, amongst consumers. We have a challenger mind-set and in Mullen we’ve found an ideal partner to drive efficiency in marketing investment”.

Commenting on the win, Kishore Subramanian, executive director, Mullen Lintas said: “Ruosh has created a differentiated imagery among consumers through both, exquisitely crafted products as well as its unique tone of voice. We are excited to partner with Ruosh and to generate an unfair share of attention for the brand.”

The account will be managed out of the agency’s Bangalore office.