Rune Milton Directs the Inspiring Story of Star Quarterback Tom Brady for IWC

Director Rune Milton’s launches the latest campaign for IWC, featuring Tom Brady and produced by Who’s McQueen Picture, Zürich. The short film, ‘Born of a Dream: A boy from San Mateo,’ takes us on an inspiring journey as Tom Brady, IWC Schaffhausen’s brand ambassador, accomplishes his dream of becoming a star quarterback, despite facing many obstacles.

Depicting Tom’s humble beginnings as a young boy with a big dream, Rune takes the audience on a visually stunning and captivating ride to some of the most significant milestones in his life and early career, emphasising Tom’s passion and determination that reflect the core values of the IWC brand.