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RTO+P Creates CARmojis, an Emoji Keyboard for California Realtors

The emojis range from superhero icons to 'sold' signs

RTO+P Creates CARmojis, an Emoji Keyboard for California Realtors

The California Association of Realtors launched a fully customized emoji keyboard and sticker application today, created with California Realtors in mind.

Created by Red Tettemer O’Connell + Partners, the CARmojis app is officially available today through the App Store and is coming soon to Google Play. The CARmojis app, designed to add a bit of flair to all of your home buying and selling text conversations between realtor and consumer, can be integrated seamlessly into your iPhone and Android keyboards.

The emojis range from superhero icons to “sold” signs, fireplaces, refrigerators and other wish list items, to signing mortgages, and, of course, champagne for those celebratory moments. What’s even better, the emojis work for all homebuyers, not just Californians. So everyone can get their real estate emoji game on.

In addition to the CARmojis app, RTO+P is introducing a C.A.R. sticker app, which allows realtors to place stickers on images (new listings or great client moments, for example) and share on their social media handles. RTO+P will also push out print creative and online/social content as part of the launch.


Creative Agency

Account Manager: Gillian Darr

Chief Creative Officer: Steve Red

Copywriter: Megan Auld-Wright

Executive Creative Director: Steve O’Connell

Group Creative Director: Todd Taylor, Ryan Scott

Designer: Dave Wiest

Managing Partner: Carla Mote

Creative Agency: Red Tettemer O’Connell + Partners

Client Servicing: Susan Baraczek

Tech Lead: Aaron Grando

Digital Strategy: Uri Weingarten, Josh Sirulnik

Digital Production Company

Interactive Creative Director: Derek Little

Category: Home , Stationery

Genre: Apps , Creative technology , Digital , Illustration , Strategy/Insight