Sky - Sky Open House at Isle of Wight Festival

As Sky stepped into its role as headline sponsor of the Isle of Wight Festival for the first time, the activation brief was clear: drive reappraisal of the brand by making it culturally relevant to a new, festival-savvy audience. Rooted in Sky’s new positioning, 'bringing you the joy of a better experience', we created ‘Sky Open House’, a standout destination designed to transform typical festival frustrations into moments of unexpected delight. Every detail tackled a common pain point, from luxury toilets and free WiFi to water refill stations and a curated beauty bar. With a buzzing bar and impromptu acoustic sets from artists like Supergrass and Arthur Hill, the space became a go-to hub for connection, comfort and entertainment. We had over 15,000 visitors over the weekend and viewing figures across TV and digital were record breaking!​