Royal Ontario Museum Selects Cairns Oneil as Media Agency of Record

Cairns Oneil Strategic Media has been named the Canadian media agency of record for Royal Ontario Museum (ROM). A competitive review was conducted by Supply Ontario and Royal Ontario Museum.

Cairns Oneill will be responsible for all media planning and buying, starting with a new summer campaign in May.

“We’re proud to partner with a cultural icon that provides access to art, culture and nature to Torontonians and visitors to our city” said Devon MacDonald, president Cairns Oneil “The work that ROM has been doing to connect with audiences and attract new visitors is fundamental to the institution and we’re proud to be a part of it.”

“ROM has a series of exciting new programs, exhibitions and activations to share with visitors,” said Sally Tindal, chief marketing and communications officer. “We're excited to hit the ground running with Cairns Oneil. Their insight into our unique opportunities and challenges and ability to provide meaningful and measurable results will truly benefit the Museum.”