Rovio Chooses Brand & Deliver for Global Partnerships

Global games, animation and entertainment giant Rovio, creator of Angry Birds, has appointed Brand & Deliver to secure worldwide brand partnerships throughout 2017 and 2018.

Last year, Rovio’s Angry Birds Movie went straight to No.1 at the box office in 52 countries and catapulted the Angry Birds franchise to new heights. Brand & Deliver will build on the success of this lead IP alongside new characters and brands, offering a multi-platform solution for partners including the use of IPs in marcomms, as well as media exposure within the Rovio games portfolio and their Toons.tv online platform.

Ros Carmoody, Partnerships Director at entertainment marketing specialists Brand & Deliver, said, “Increasingly we’re being briefed to create global partnership solutions for brands. The universal popularity of the Angry Birds IP combined with the rich media exposure from Rovio’s owned platforms, offers partners a unique opportunity to reach, engage and reward their target audiences.”

Tiina Mikkonen, Global Promotions Director at Rovio, said: “Following the remarkable success of the Angry Birds movie last year, we wish to engage leading brands across key territories in creative and exciting partnerships. Brand & Deliver has a strong track record in the entertainment marketing sector and I look forward to working with them to build a global network of brand partners.”