Ron Villacarillo Appointed as Head of Creative at Dotted Line Agency

Independent marketing agency Dotted Line has hired ad agency veteran creative leader Ron Villacarillo as Head of Creative. Villacarillo reports directly to Lauren Sweeney, founder and CEO of Dotted Line. 

Villacarillo brings a wealth of experience, having worked with agencies nationwide, shaping brands from Fortune 100 companies to non-profits. His diverse portfolio reflects his deep industry understanding. While his background is in visual storytelling, he takes pride in collaborating with teams to discover and express the soul of a brand through any medium. He believes in creating work that is authentic, entertaining, and culturally resonant.

Before joining DLA, Ron served as executive creative director at Yebo, leading accounts such as Virginia Lottery, SweetFrog, and Elephant Insurance. Before that, he balanced his career as a staffer and freelancer at renowned agencies like TBWA\Chiat\Day, Martin Agency, Crispin Porter + Bogusky, DDB, Saatchi & Saatchi, and McCann.

“Ron is a collaborative leader and a highly conceptual creative who sets a high bar for the work. His passion for creativity and craft is contagious,” Sweeney said. “Ron has already made significant contributions to the team, and he’s only just started. I have no doubt he will take our approach as a strategically inspired creative agency to new heights.”

Ron’s brand experience spans a wide range, from sports to fast food, banking to beer. He has collaborated with celebrities, athletes, and influencers to create integrated work for brands like Activision, Baskin Robbins, ESPN, IKEA, Jack In The Box, Miller Lite, Microsoft, USTA, Walmart, and Yamaha.

In addition to his agency work, Ron serves as an adjunct professor at the Virginia Commonwealth University’s Brandcenter. 

"I've watched Lauren and Dotted Line grow since their early days as an agency, consistently impressed by their tenacity and evolution. I'm thrilled to unite our efforts, aiming to enhance creative excellence and ensure ongoing success, said Ron.”

Dotted Line is one of the fastest-growing, independent agencies in America with a diverse roster of clients, including Twist Broadband, Virginia Alcoholic Beverage Control Authority, Bon Secours Mercy Health, Blue Star Gas and Power.