Rocket Mortgage Inspires Fans and Brings Dreams to Life During NFL Draft in Detroit

Rocket Mortgage, the official mortgage partner of the 2024 NFL Draft and a champion of those dreaming of homeownership, today announced the launch of its 'Dreammate' campaign – an inspirational, multi-media campaign celebrating the NFL Draft.

Through the 'Dreammate' movement, Rocket Mortgage aims to inspire those relentlessly chasing their dreams. The campaign acknowledges the valuable role of mentors, confidants and motivators in bringing aspirations to life – recognising that every dream thrives with a robust support network. Whether it is the pursuit of homeownership, launching a business or pursuing a career in the NFL, personal support systems play a crucial role in the journey toward success.

Each time the hashtag #RocketDreammate is used on TikTok or Instagram now through the end of the 2024 NFL Draft on April 27th, Rocket Mortgage will make a $10 contribution to Habitat for Humanity up to $250,000, which will help bring to life the dream of homeownership for some deserving Americans across the country.

Behind every dream, there's a 'Dreammate' who made it possible. To inspire those who dream of homeownership, Rocket Mortgage has partnered with celebrity 'Dreammate' teams – athletes and influential sports personalities – with unique stories of realising their dreams, including:

• Quarterback Tua Tagovailoa, whose brother Taulia has been a positive force in the realisation of his accomplishments and is himself now entering the 2024 NFL Draft.
• Sports broadcasters Joy Taylor and Taylor Rooks, who recently joined forces to release 'Two Personal' – a thought-provoking podcast. They are each a 'Dreammate' to one another as they pursue their dreams together.
• Aidan Hutchinson – a defensive end for the Detroit Lions who was drafted in 2022 and voted to his first Pro Bowl Games in 2023 – along with his sisters and their mother who have encouraged and helped Aidan achieve success throughout his career both on and off the football field.

"As someone who used to sleep with a football under my arm as a kid, I have always dreamed of making a career out of this sport," said NFL Pro Bowl Quarterback Tua Tagovailoa. "My wildest dreams have come true thanks to the unwavering support and inspiration of my biggest supporter and 'Dreammate' – my little brother Taulia. His encouragement and belief in me fuelled my determination to fearlessly chase my passion. I hope to be the same inspiration for him as he enters the next chapter in his football career."

Rocket Mortgage has been a 'Dreammate' for millions of Americans throughout its nearly 40-year history, helping put homeownership within their grasp. The company provides technology, resources and innovative programs to homebuyers, helping simplify the often complex and daunting real estate journey.

Global executive creative director Jody Friedericks said, "We uncovered a common thread between becoming drafted into the NFL and buying a home that really served as the foundation for 'Dreammate.' These milestone, dreams-do-come-true moments don’t happen without some support, and everyone can relate to having someone believe in them before they truly unlocked their full potential.

The 'Dreammate' celebrates this juxtaposition with a full 360 campaign that kicks off at the NFL Draft, which this year is happening right in Rocket Mortgage’s backyard in Detroit. From the influential voices featured in the creative to an engaging buildout at the NFL Draft Fan Fest, 'Dreammate' is a full on movement about recognizing your personal support system, and how any dream can be realised with a 'Dreammate' on your team.

And yes, the word 'Dreammate' is trademarked!"

"At Rocket Mortgage, we know that homeownership is a vital part of the American dream," said Casey Hurbis, senior vice president of brand experiences and strategic partnerships for Rocket Mortgage. "Through the 'Dreammate' campaign, we aim to create hope, inspiration and generational impact by teaming up with Habitat for Humanity to turn dreams into reality. Homeownership is more than just a milestone, it's a lifelong journey, and we are proud to be a true partner to help everyone home."

With the 2024 NFL Draft taking place in Rocket Mortgage's hometown of Detroit, the company is also featuring an interactive house as a part of the NFL Draft Experience where visitors will be able to interact with picturesque art installations, see exclusive sports memorabilia in a trophy room and partake in Instagrammable activations that give attendees a place to snap photos with their 'Dreammate.'