Rock Band Glass Animals Takes Us Down a Conspiracy Rabbit Hole in Latest Music Video

Glass Animals reunites with Stink director Eoin Glaister to create official music video for ‘The Other Side of Paradise’

Eoin Glaister takes Glass Animals fans down a complex conspiracy rabbit hole to discover that lead singer Dave Bayley has died and been replaced by a clone.

Eoin was enlisted to create the official music video for the revival of ‘The Other Side of Paradise’ track, originally released on the How To Be A Human Being album. In celebration of the 7th anniversary of the album, the band is re-releasing the track with a clever marketing strategy behind it, designed to introduce new fans to their broader catalogue and following the viral success of TikTok-famed 'Heat Waves'.

The story unravels through the perspective of superfan; TinFoilPat, who is determined to dismantle a hoax. Eoin’s problem-solving and storytelling skills were put to the test when Glass Animals were not available to feature in the music video. He chose to lean on archive footage from the band’s iconic Red Rocks concert, and construct a narrative arc that starts with the moment Dave sang “my thunder shook him down” in perfect sync with real-life thunder.

Eoin used further on-stage clips, TikTok cutaways, generative AI, choreography and a mouse-and-cat dynamic, to create a trail of clues for TinFoilPat to uncover. The music video is also sprinkled with subtle Glass Animals fandom trivia and even features real-life moments like TinFoilPat infiltrating the Universal Music London office or calling up the front desk to accuse them of “being in” on the hoax.

“The narrative that was constructed with the archive footage means that I could blend facts and fiction in a silly way, which I’m really into.,” says Eoin. “This is the third job I've done for Glass Animals, which means I've earned some trust with them; it’s useful for running with a really, really bizarre idea like this one. It felt like a full circle moment, creating promos for the album again.”

“Because of the fact that the band wasn't available for the shoot, I thought it would be interesting to play with the idea of cloning Dave. I'd been watching TikToks with my sisters and was really taken with all the fanfare and conspiracy theories surrounding Avril Lavigne and Britney Spears and I love how ropey all of  that evidence is. They were vehicles to kick start thinking for this project.”