Rob Mayhew Joins FleishmanHillard as UK Head of Influence and Retail

Rob Mayhew has been hired as the head of influence and retail at FleishmanHillard UK, leading the Consumer & Brand Marketing practice on developing digital multi-channel content and influencer marketing strategies. The role will lead the practice’s influencer offering, define how FleishmanHillard works with creators and take responsibility for how it navigates the ongoing diversification of influencer content and channels. 

Rob has more than nineteen years of experience in shopper marketing and digital, having worked on content strategies and social media campaigns for brands such as McVities, GSK, Lacoste, and Tom Dixon; as well as global shopper strategies for Bacardi, Molson Coors, and General Mills.

Rob might look familiar, he is an established TikTok content creator himself and has developed a community of more than 70,000 followers and over 1.5m likes on TikTok in the past 18 months.