Instant Brands Says ‘Goodbye Oven. Hello Instant’ in First UK TV Campaign

Instant Brands today launches its first ever television advertising campaign in the UK – 'Goodbye Oven. Hello Instant' – to raise awareness of its air fryer range.

The company has invested seven figures into the campaign which will also include digital display, social advertising, influencer marketing and PR support. The campaign debuts today on ITV1 at 7:20am during Good Morning Britain and will also feature on C4, Sky News, 5 USA, and Food Network.

The campaign heroes the Instant Vortex Plus VersaZone Air Fryer and encourages a kitchen revolution in the UK, motivating Brits to swap their oven for an Instant air fryer.

Amrita Atwal, senior director marketing, EMEA at Instant Brands says: “Our air fryer range at Instant is an essential piece of our business model. We have seen great traction in the UK market, and we’re looking forward to being able to support consumers with their kitchen needs throughout 2023 and beyond.

With this new campaign, we’re excited to showcase Instant air fryers as the ultimate kitchen assistant, inspiring a fresh perspective on mealtimes, and highlighting the devices as healthy, easy, versatile and cost-effective cooking solutions.”

The campaign is also being supported with promotions across the Instant Brands website, as well as across key retail partner websites, to help encourage Brits to make the change from oven to air fryer.

The 30 second ad will run from the 3rd to the 23rd of April.

The campaign was created by Stocks Taylor Benson and Meanwhile Agency, and produced by Chief.

For further information and to watch the TV ad visit: https://instantbrands.ac-page.com/Hello-Instant