Rie Otsuka Becomes CEO for ADK Singapore, and CGO for ADK Global

ADK Connect have announced the appointment of Rie Otsuka as the chief executive officer for Singapore and emerging countries and as the chief growth officer for ADK Global. Her dual roles herald ADK Connect's commitment to its clients in addressing the post-pandemic communication landscape and the company's goal of readying itself as a future-ready communications partner.

Said Yasuyuki Katagi, CEO, ADK Global, “At ADK Connect, our goal for the next two years is to reimagine the business while we navigate the headwinds of 2023, including a looming recession and potential industry disruptions through innovations such as generative AI. To deliver on our goal, we need a bold leader to oversee the transformation and structure the change management processes to enable it. With Rie Otsuka's pedigree in agency leadership and her rich experiences in digital, her dual appointment makes perfect sense. Singapore remains a prime market for many clients as a regional hub. It also serves as a staging ground for ADK to massively grow its presence in Australia and India. I am excited Otsuka is at the helm of our growth journey, and I am fully confident she will lead ADK into its next stage of growth."

In both her new roles, Otsuka will be instrumental in charting the growth path for the network as it undertakes to navigate an increasingly hybrid business environment. Otsuka will also be responsible for unlocking the value of the markets in Australian India, Singapore, and other emerging markets while maintaining the network's continued success.

“Teamwork is a crucial strength of the ADK network," said Rie Otsuka. "It may not be a new buzzword, but it is an old adage that is challenging to upkeep. We must focus on fostering and empowering great talent to move forward in our highly competitive marketing industry. I want to make ADK Global the best place for the best people in the industry.

Otsuka joins ADK with over 30 years of experience in CRM, digital, and global marketing. Before ADK, she led the digital and CRM practices at McCann Worldgroup, particularly the global teams for Mitsubishi Electric, Hitachi, and Panasonic. She also played a key role in advocating for diversity and inclusion when she served as the co-chair for McCann’s women’s leadership network.

“During the pandemic years, consumers' brand experiences were limited to the digital platform. It heralded the rise in digital preferences for brand experiences, purchasing behaviors, and a marked change in our way of life," said Otsuka. "However, we are human, and the tactility of physical brand experiences is still a vital component of brand success. Blending online and offline is an essential strategy for the foreseeable future.”