Richmond Sausages Plays Peacekeeper

Saatchi & Saatchi has created its first campaign for Richmond Sausages since being awarded the account by Kerry Foods last year.

Launching on Saturday 15th February, the ‘Richmond Peacekeeper’ TV ad sets out to reconnect the brand with families across the UK who love Richmond sausages for their universally appealing taste and no bits texture.

The ad depicts the reality of family life and the challenges mum and dad face at mealtimes. If there’s something the kids don’t like on the table, a minor war can break out, but when parents serve up a family favourite, the whole family can enjoy their meal together.

The ad stars the Richmond Peacekeeper character, a personification of the Richmond brand, who helps parents bring peace to family mealtimes with the taste that everyone loves.

Helped by his accomplice, the dove, he enters the mayhem of an everyday family, produces a pack of Richmond sausages and cooks them on his hi-tech portable stove - and peace breaks out. Job done, he packs up his kit and moves onto the next.

April Redmond, Chief Marketing Officer, Kerry Foods says: "Richmond is a tasty, succulent sausage loved by the whole family.  In fact, Mums tell us that Richmond night is one of the most peaceful, happy nights of the week because everyone, from the oldest to the youngest, just loves the taste.  Saatchi & Saatchi have helped us bring this brand benefit to life in an entertaining and original way; and we are hopeful that this advertising will help us grow the brand and bring the great taste of Richmond to more British families."

Paul Silburn, Creative Partner, Saatchi & Saatchi says: "Peace at meal times is a promise which Richmond sausages really do deliver on. My kids will vouch for that".