Tue, 15 Nov 2022 00:52:10 GMT
R/GA Australia newest practice - brand design & consulting - has won Best in Show for its We Are Warriors work at the Australian Graphic Design Association’s (AGDA) Design Awards, which took place in Sydney on Saturday 12 November.
We Are Warriors won four Pinnacles across multiple categories, including Brand & Identity and Design For Good. Founded by Indigenous Australian rapper Nooky, the platform is dedicated to celebrating Blak excellence and empowering Indigenous youth.
The Best In Show, or Pinnacle of Pinnacles, as it is known in house, sees the best entries across the entire entry catalogue being assessed by a select jury with representation from each of the respective category juries. This allows jurors from multiple disciplines to discuss and decide upon the single most outstanding entry for 2022.
R/GA won ten awards in total, including four Pinnacles awards, out of seven awarded on the night, four Distinctions awards, two Judges’ Choice Awards, and ten Merits for brand partners including, We Are Warriors, The Museum of Chinese in Australia (MOCA), The Australian League and Timberland’s TimbsTrails.
Ben Miles, VP, executive creative director, brand design & consulting, APAC at R/GA said, “To win Best in Show at AGDA, which is predominantly dominated by more established branding agencies, is really humbling and even more so considering our Brand Design & Consultancy practice is still in a progressive stage. Over the last two and a half years, we’ve accelerated our reputation and built a radical new team with a high-performing and collaborative culture, to deliver meaningful design for our brand partners. Congratulations to everyone for all the energy, dedication and brilliance. Especially our teams and brand partners on We Are Warriors, MOCA, A-Leagues and Timberland for being so brave.”
The AGDA Design Awards recognises the best work in Australia across a wide range of disciplines every year. View the fill winners list here.