R/GA New York Appoints Preeti Patel as SVP, Technology

R/GA New York announces that Preeti Patel has joined as SVP, Technology. In this newly created role, Patel will manage and grow technology strategy, delivery, and innovation across R/GA New York’s client roster. Patel will report into Global Chief Technology Officer Nick Coronges and New York Managing Director Robin Forbes. 

Bringing more than 20 years of experience advising industry leaders and leading mission critical digital transformation initiatives to the role, Patel is a solutions-driven, strategic leader with a passion for pushing technology’s possibilities to create inspiring and boundary-setting work. Patel comes to R/GA from Rauxa, where she evolved and articulated the company’s strategic technical direction as VP of Technology. 

“Technology innovation permeates everything we do,” said Nick Coronges, Global Chief Technology Officer. “Preeti’s technical expertise coupled with her long history building and implementing revenue-growing projects at speed make her the perfect fit for our team at R/GA.”

Prior to Rauxa, Patel served as Senior Director of Technology at Huge, where she led work for clients including Thomson Reuters, Verizon, Morgan Stanley and Exxon Mobil, setting technology strategy and transforming product development processes to create award-winning, large-scale strategic technology products, services, platforms and campaigns. She also held the position of VP, Product development at the Marlin Company where she built products and platforms with an efficiency that reduced time to market cycles from six months to 5-6 weeks and contributed to a 40% increase in revenue. 

“In the new era we understand that technology and business are inseparable to fuel new customer experiences and models to deliver and scale products and services,” said Patel. “I look forward to helping brands build a stable foundation with technology, data and operations. Our tech team will inject courage into innovation to grow digital capabilities so teams can orchestrate targeted and tailored digital marketing across multiple channels, driven by consumer data.”