Revolut Bank Opens Up a World of Money Possibilities

Revolut, the global financial technology company and licensed European bank, and agency of record Anomaly announces ‘Money Possibilities’ - a new global campaign rolling out to 20+ countries, including the UK.

Featuring integrated work across film, OOH, DOOH, social and audio, the campaign takes the Revolut brand to new and exciting heights with a more premium aesthetic and emotional storytelling. With a clear message to financial optimists to believe in a financial experience where anything could be possible, it brings to life the customer-centricity that has enabled Revolut to scale to 50 million customers in just over nine years. 

The campaign film, directed by ProdCo’s legendary Ian Pons Jewell, takes the viewer on an imaginative journey, visualising all of the opportunities that sit in the pocket of a Revolut customer. The audience follows a woman as she reaches for her Revolut card and is transported to a dreamlike and bountiful world where money possibilities come to life. Transported back to the real world, she’s ready to pay with Revolut.

The campaign represents the next evolution of the Revolut brand, hot off the heels of the company’s The Revolutionaries event in London that brought customers face to face with game-changers from across the world of music, business, sport and more. Revolut will continue to push the brand to new heights in 2025, with a more premium and emotional communication of the brand. 

Antoine Le Nel, chief growth and marketing officer, Revolut said, “Our Money Possibilities campaign captures all of the magic that sits in the pocket of a Revolut customer and highlights the emotional connection between people and their money. At Revolut, every move we make is designed to bring more opportunities to our users and exceed what has been traditionally delivered by financial services. We want to be the primary choice for our customers and this campaign communicates that ambition for the Revolut brand in 2025 and beyond.”

Camilla Harrisson, CEO of Anomaly London said, “At the heart of Revolut's meteoric growth is an ever-evolving world class product experience, designed to maximise money possibilities for each and every customer.  This campaign takes consumers literally into their own pockets, to experience the multidimensional world of Revolut - where money doesn't only do so much more - but it actually feels different too. The vision, the ambition and the commitment of everyone involved in this work speaks volumes about the partnership - none of it could have happened without all of us.”

Ian Pons Jewell, director said, “The making of this was extremely complex, as we wanted to make something with real heart despite the totally fantastical reality in which it’s set. It requires a vast amount of trust at each level from agency up to client and it’s a testament to them that this film has been made. The end result has a feel that is unusual for a final “client film”, it’s been a truly wonderful journey for our whole amazing crew with Anomaly and Revolut. A new benchmark in process for sure.”

The campaign was brought to life with some of the industry’s best and most award-winning partners in CGI and post-production/VFX - Builders Club and TimeBased Arts.