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Reporters Without Borders and DDB Hamburg Develop Weapon for Freedom of Information

DDB EMEA, 6 months ago

THE WEAPEN, made from fired-off bullet casings, symbolises journalists killed in pursuit of information

Reporters Without Borders and DDB Hamburg Develop Weapon for Freedom of Information

All around the globe, journalists are victims of violence. Just doing research about authoritarian regimes or organised crime can be life-threatening. In 2015, 144 reporters were killed. And with their lives, the principle of freedom of information has been lost.


To set an example against the violent suppression of freedom of speech, Reporter without Borders (RWB) and the creative agency DDB Hamburg developed THE WEAPEN – the “weapon” for freedom of information. At the beginning of 2016, 144 limited edition pens were produced – symbolising the 144 journalists that were killed pursuing stories in 2015. The pens were made from fired-off bullet casings: the bullets are mounted, engraved and stored in ammunition boxes by hand. 


THE WEAPEN is available in the RWB online shop and 100% of the proceeds will be invested in RWB projects.


Renowned journalists like Giovanni di Lorenzo (Chief Editor, Die Zeit), who was voted as Germany’s second most important opinion leader by GQ in 2016, Georg Mascolo (Head of the Reasearch Cooperation of NDR, WDR and Süddeutsche Zeitung), Peter-Matthias Gaede(Journalist, Gruner + Jahr), Jörg Quoos (Chief Editor of the FUNKE editorial team in Berlin),Gemma Pörzgen (freelance Journalist and author) and Jonas Wresch (freelance photographer) have already supported the project by using the pen as a tool for the fight for freedom of information. The thoughts they wrote down with THE WEAPEN are now published as CLPs, print and online banners and are shared on social networks. They describe what personal freedom of information means to them and why they think it is in danger.





Quoos puts it this way: “We need to fight for freedom of press on a daily basis – because it’s much more dangerous to tyrants and dictators than any weapons, boycotts, or resolutions…” And Di Lorenzo writes: “Many people now spend much of their time in a parallel universe online and are trapped there: they only obtain information that confirms the opinions they already have. Independent, boldly investigative, transparent media are more important than ever before when it comes to dispelling rumors, conspiracy theories, and disinformation.“


THE WEAPEN is the proof  that also turned into a product  that the pen is mightier than the sword. By purchasing it, you not only support freedom of information, you can and should also take action in its name”, as Fabian RoserExecutive Creative Director at DDB Hamburg, explains.


You can find more information on the projects that Reporters without Borders support with the proceeds of the sales of the pens on the campaign website: www.theweapen.com/english.

Advertiser

Advertiser: Reporter without Borders

Creative Agency

Creative Director: Jan-Hendrik Scholz, Nicolas Schmidt-Fitzner

Copywriter: (Jr) Nicolas Berg

Art Director: Eva Schramm, (Jr) Vitali Wachramejew, Pascal Rößler, Quentin Frémont

Executive Creative Director: Fabian Roser

Creative Agency: DDB Hamburg

Project Manager: Carolin Sonnenschein

Senior Copywriter: Thimon Machatzke

Senior Art Director: Christian Baur

Client Servicing: Sönke Bruns

Music and Sound

Music Production: Soundscape Music

Composer: Hessel Herder, Geert van Gaalen

Recording: Hastings Audio Network

Producer: Dennis Gunske

Sound Editor: Oscar Meixner, Hans Christian Sametzki

Offline

Editor: Jan Zander

Post Production / VFX

Post Production House: Optix Hamburg GmbH

Producer: Thomas Harig

Grade: Paul Breuer

Compositor: Basti Mann (lead), Patrick Günther, Felix Baesch, Jasper Lenz

Production Company

Production Company: blmfilm

Producer: Leiff Dörre, Ariane Gengelbach

Director: Frank Papenbroock

Camera Operator: René Richter

Category: Charity , Corporate and social

Genre: Documentary