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Volkswagen - Volkswagen Touareg | The Dry Cleaning

Volkswagen
07/09/2023
Advertising Agency
Berlin, Germany
33
Share
Brand
Agency / Creative
Production
Production Service
Post Production / VFX
Music / Sound
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Following Volkswagen’s recent effort to reaffirm its positioning as a lovebrand and revive the entertaining and unique storytelling style that the brand has been built upon, the film highlights the well-known struggle of squeezing into tight parking spots. Volkswagen Touareg’s latest film showcases the frustration faced by people attempting to navigate their way into extremely narrow parking spaces, often resulting in dirty clothes and torn outfits.

The film takes place at an iconic dry-cleaning store, where the owners, a charismatic couple, witness the unfolding drama across the street. Through a series of carefully crafted shots, the commercial showcases the relatable struggles faced by various individuals. At the heart of the commercial lies the iconic dry-cleaning store, with the owners observing each incident, hinting at a secret solution that lies within their establishment, leaving no doubt that the dry-cleaning experts have the means to amend these unfortunate outcomes.

However, the new Touareg with Park Assist Pro ends up saving the day. As the owners keenly observe the tight parking spots once more, their anticipation is palpable, and their undivided attention is fixed on the unfolding scene: a man wearing a pristine white outfit and holding a cup of coffee in his hands. However, to the couple’s awe, the Touareg driver effortlessly picks his phone from his pocket, uses the app to navigate the vehicle out of the tight spot, and promptly leaves the baffled couple behind.

About DDB Group Germany
Our success story began on June 1st, 1949 at 350 Madison Avenue in New York. There Ned Doyle, Maxwell Dane and Bill Bernbach founded the agency named after them. After big ideas such as the "Think Small" campaign for Volkswagen, which revolutionized the world of advertising at the time, today we as DDB Worldwide have 13,000 employees around the globe with more than 200 offices in over 90 countries DDB operates as one of the leading international creative agencies for the world's most famous brands, the umbrella of the second largest communications group in the world, the Omnicom Group Inc. DDB has been in Germany since 1961. The first office outside the USA was founded in Düsseldorf. Today we are represented in Germany with offices in Berlin, Düsseldorf, Hamburg, Munich and Wolfsburg.

Brand management remains demanding and is an important economic factor. Transformation processes, new needs and the constant optimization of the own range of services lead to the fact that the collaboration with Omnicom sisters such as Interbrand, the Omnicom Media Group or the subsidiaries are broken and Screen intensified. Today, our agency group offers a holistic brand management and development service along the marketing communication value chain. We put our customers' customers and their needs at the center of our work. And we do that for strong brands such as Volkswagen, Deutsche Telekom, Lufthansa, Thalys, E.ON, Das Handwerk, Volksbanken Raiffeisenbanken, Henkel, DATEV, McDonalds, Eurowings, Unilever, IKEA, STABILO International, BSH, FILA, Deichmann and many more
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