In its latest campaign, Volvo Cars India has collaborated with internationally renowned artist Dr Subodh Kerkar for a social experiment with an important life-saving twist.
The widely respected and admired artist talks about how his latest creation, his newest work of art, is being, surprisingly, ignored. This has intrigued people and stirred everyone’s curiosity as they find it hard to believe that his work isn’t being given any attention.
Everyone wants to find out about the ‘Most Ignored Painting’.
All will be revealed – watch this space!