Redscout Appoints Ashley Shaffer as Chief Marketing Officer

Redscout, a brand strategy and design consultancy within Stagwell, today announced Ashley Shaffer as its new chief marketing officer (CMO). Ashley brings a wealth of cross-sector brand and executive leadership experience and will supercharge Redscout's growth and brand consulting work through a focus on strategic innovation and IP.

Ashley has previously held strategy and leadership roles at Netflix, IDEO, Preacher, and Outerknown. "My favourite kind of brand work is exactly what Redscout is doing," she shared. "The calibre of talent, forward-thinking approach, and how the team is boldly reshaping industries alongside some of the best brands on the planet really impressed me."

Throughout its 20+ years of history, Redscout has employed creative urgency to assist marketers in addressing global business challenges. The company has worked on diverse projects, from tackling the literacy crisis with Scholastic to helping Best Buy transform into a multipronged business across various sectors. Redscout has also played a crucial role in fostering consistent growth for individual brands like Bombas and Meow Wolf, solidifying its reputation as a trusted ally to leaders navigating category-defining change.

Redscout's CEO Ivan Kayser said, "2024 marks the beginning of a new chapter. There's renewed enthusiasm among brands to be ambitious, push the boundaries, and leverage the spate of new technology at the doorstep, but at the same time, we will need to balance enduring macro uncertainty. For Redscout this was the right time to have a strong leader at the helm with deep consulting and client-side experience to ensure we are as educated, skilled and agile as we can possibly be. We're honoured to have Ashley joining the team!"