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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Red Lobster Helps Teens Protect Their ‘Drip from Drip’ This Prom Season

24/04/2023
Advertising Agency
Kansas City, USA
146
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New work from Barkley highlights the popular pre-prom destination

Independent creative idea company Barkley has developed a new activation for Red Lobster, the world’s largest and most loved seafood restaurant company. 

Red Lobster is all about the fun side of fancy - giving their guests an elevated (fancy) seafood offering in a crazy fun atmosphere. That 'fun dining' experience is why Red Lobster is such a popular pre-prom destination and why their new Prom Drip Bib is the perfect physical articulation of that experience. It's fabulous, fashionable, and ridiculously fun to wear. 

These limited-edition prom night bibs are artfully designed to fortify prom drip, from drips – because nobody wants to ruin their look with melted butter, cocktail sauce, or ranch dressing. With the Prom Drip Bib, guests can indulge in Red Lobster’s deliciousness and crack without consequence while keeping the shell bits at bay.

The Prom Drip Bib campaign is running on social media via the hashtag #PromDripBib and is being supported by TikTok influencers @MamaandKenn and @GiaNina. Due to popular demand, a second Prom Drip Bib drop is in the works after the limited number of free drip bibs that dropped via PromDripBib.com for prom-goers sold out less than 2 minutes after the site went live.

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