Thu, 13 Apr 2023 12:46:00 GMT
BakeAway, the leading UK manufacturer of pastry, dough and pancakes has appointed Red Havas UK as its PR agency.
BakeAway, the UK arm of French headquartered group, Cérélia, boasts a delicious range of bake-at-home products, including pastry, dough and pancakes, as well as manufacturing chilled and frozen bakery items for private label and food service providers.
Since coming on-board earlier this year, Red Havas has hit the ground running, providing a series of media training sessions and launching BakeAway’s innovative, dairy-free pancake brand, OaYeah! – just in time for Pancake Day.
As part of Red Havas’ remit, the award-winning PR and content agency is delivering a content and messaging strategy and building a new, fully optimised website for BakeAway.
Red Havas North MD, Nigel Hughes said: “We are over the moon to be chosen by BakeAway as their PR agency. BakeAway’s offering is so varied and exciting, giving the team many opportunities to showcase their PR prowess; everything from media training and trade profiling to consumer-facing product launches and influencer engagement. It has been a busy but successful start – not to mention flippin’ tasty with the delicious OaYeah! launch activation.”
BakeAway marketing manager, Jennie Bosson said: “When we met the Red Havas team, we immediately felt an affinity as two ambitious brands with a ‘show not tell’ approach to comms. In addition to launching our new brand, OaYeah!, Havas is helping us showcase our pancake brand Abra-ca-Debora which we are invigorating with an influencer-first approach. We look forward to seeing where this relationship takes us.”view more - Hires, Wins & BusinessHost/Havas, Thu, 13 Apr 2023 12:46:00 GMT