Red Havas Rises to the Challenge with Client BakeAway

BakeAway, the leading UK manufacturer of pastry, dough and pancakes has appointed Red Havas UK as its PR agency.

BakeAway, the UK arm of French headquartered group, Cérélia, boasts a delicious range of bake-at-home products, including pastry, dough and pancakes, as well as manufacturing chilled and frozen bakery items for private label and food service providers.

Since coming on-board earlier this year, Red Havas has hit the ground running, providing a series of media training sessions and launching BakeAway’s innovative, dairy-free pancake brand, OaYeah! – just in time for Pancake Day.

As part of Red Havas’ remit, the award-winning PR and content agency is delivering a content and messaging strategy and building a new, fully optimised website for BakeAway.

Red Havas North MD, Nigel Hughes said: “We are over the moon to be chosen by BakeAway as their PR agency. BakeAway’s offering is so varied and exciting, giving the team many opportunities to showcase their PR prowess; everything from media training and trade profiling to consumer-facing product launches and influencer engagement. It has been a busy but successful start – not to mention flippin’ tasty with the delicious OaYeah! launch activation.”

BakeAway marketing manager, Jennie Bosson said: “When we met the Red Havas team, we immediately felt an affinity as two ambitious brands with a ‘show not tell’ approach to comms. In addition to launching our new brand, OaYeah!, Havas is helping us showcase our pancake brand Abra-ca-Debora which we are invigorating with an influencer-first approach. We look forward to seeing where this relationship takes us.”