Receive a Face Full of Bees with Solve's New Bee Booth App

Since winning the Cascadian Farm AOR assignment in a competitive review this spring, Minneapolis agency Solve has focused on helping the organic brand in its effort to support and sustain bees. The Bee Friendlier movement is designed to educate, inform and empower individuals to create healthier bee environments.

As a leading organic food marketer and America’s number one granola brand, Cascadian Farm is committed to the support of bee well-being. With a home farm in Skagit Valley, Washington, Cascadian Farm was founded under the principle that good food comes from taking care of the land. The brand’s Bee Friendlier initiative recognizes bees as a critical link in food production and a vital member of the world’s overall ecosystem.

In addition to naming the initiative, Solve is launching a Cascadian Farm Bee Friendlier website this week featuring information on bees, ways consumers can help them thrive, links to program partners and a donation mechanism that triggers action and involvement with bee-friendly causes. The site also includes a Bee Photo Booth, which allows visitors to show their support by attaching bee beards and hair to their profile pictures and sharing them socially. Solve partnered with Pixel Farm Digital to create the Bee Friendlier microsite. It will be promoted across a range of digital and social media properties.

“Cascadian Farm is an optimistic, mission-based brand who believes that everyone has the power to make significant, positive changes to the world around them,” said John Colasanti, Solve CEO. “The Bee Friendlier initiative is a true testament to the brand’s commitment toward better food and a better planet,” Colasanti added.

While the Bee Friendlier effort launches with the website, Bee Booth and a supporting digital presence, Solve is working with Cascadian Farm on additional near-term marketing elements to bring further dimension to the overall program.