Realtor.com and Huge Help Drafts Find Their #1 Pick with New Digital Work

Realtor.com and Huge have launched a new campaign, timed to launch during the professional football draft taking place across the US.

Between April 29th - May 1st, Realtor.com ran digital billboards in the top five draft markets (including San Francisco, New York Metro, Cincinnati, Jacksonville and Atlanta), alongside locally targeted social content. The new creative is focused on inviting this year’s new pro football draft picks to find their new home in their new city with Realtor.com.

Highlights included: 

- Customised permutations of the digital ads that welcomed the new draft pick as it took place.

- The creative harnesses the topicality of the draft and the brand’s humour to showcase Realtor.com’s unique selling proposition, including its gold standard accuracy, location specific search & filter capabilities, industry credibility, app user function and more.

- To support the campaign, the brand is partnering with 12 official pro football players from the Jacksonville Jaguars, the New York Jets, the San Francisco 49ers, the Atlanta Falcons, the Cincinnati Bengals, the Detroit Lions, the New York Giants, the Washington Football Team, the Chicago Bears, the New Orleans Saints and the Los Angeles Rams to tweet at the first round picks with love from Realtor.com.