Re:act Appoints Gem Frith as Design Director

Leading digital marketing agency re:act today announces the appointment of Gem Frith as design director starting with immediate effect. 

Reporting into the co-founders of re:act, Tom Stone and Pamela Uddin, Gem will help oversee all design output for the agency, helping to improve online and offline experiences for clients across the total Group.

Gem brings a wealth of experience to re:act, with former positions including marketing communications lead at Ikea in both the UK and Sweden offices, and most recently senior creative manager at Halfords.

The announcement follows re:act’s recent appointment of Nick Hart as client strategy director, Bilal Abood as creative director, and former client Emma Bate as content an strategy director as the agency continues rapid client expansion in its fourth year of operation.

Gem’s hire comes after an exponential period of growth for the agency.

“It’s the perfect time for Gem to be joining the re:act team” said Pamela Uddin, co-founder of re:act. “She really fits the ethos we have built at the company. Being ex-client side, her experience of being on the receiving end of agency support makes her acutely aware of the challenges brands face, whilst helping us to provide the best service when it comes to design output.”

“We are increasingly seeing a demand from clients to expand their offline and online activity, and design is one of the most important features for resonating with consumers”.

“After four years of rapid growth for re:act, we have hand crafted a senior leadership team that will propel future success whilst continuing to meet the evolving needs of clients.”

Commenting on her appointment Gem Frith, design director at re:act added, “I’m incredibly proud to be joining the re:act team. Their model of employing ex-client side to their senior team demonstrates a real determination to place the brands at the focus of all activity.

“I can’t wait to start working with the client teams to continue delivering high quality results, whilst expanding re:act’s design capabilities.”