RB Awards VMS Brands to McCann Worldgroup

RB, the global consumer health, hygiene and home company, has awarded its consolidated global Vitamins, Minerals and Supplements (VMS) business, including MegaRed and Airborne®, to creative agency McCann Worldgroup.  The brands were previously handled by KWG in the U.S. and Havas WW in the rest of the world.

Earlier this year, RB appointed three new agencies, McCann Worldgroup, Droga5 and W+K, to form a roster of creative agencies in addition to their long standing creative partner, Havas Worldwide.  McCann currently support the RB brands, Mucinex and Delsym globally. The decision to extend their support to the VMS brands recognises the excellent work they have already done on the Mucinex brand with the development of a new campaign that has been on air in the U.S. since October, 2014.