Raw Power - Now in a Can! From FINCH and Powershop

The third instalment of Powershop’s successful, ongoing, campaign via EightyOne, featuring its iconic big pink personification of power lifts the lid on the one-of-a-kind experience of being a Powershop customer. 

Hint – it’s all in the name. 

It’s a shop. A shop that sells power. No free TVs, or free power after hours. A place where the customer is king. Free to choose when and how to buy the power they need, putting themselves more in charge of their energy consumption. 

Long-form video introduces a new brand world inside a surreal interpretation of the classic corner store, full of unique characters each with their own power-purchasing quirks. Shorter video and accompanying ooh, digital and social is used in contextual media environments, with creative that dramatizes relatable shopping moments representing the experience’s variety of benefits. While a conversion layer twists the tropes of the retail world to communicate that the more you shop, the more you save, plus release regular “deals” on new Powerpacks. 

Says Annalies Kruiniger, marketing lead, Powershop: “Electricity is a competitive marketplace, full of retailers who are selling the same end product. “Shopping” isn’t something that people usually pair with power consumption, until they join Powershop and love it! This campaign builds a unique identity upon the brand’s differentiating proposition, injecting a bit of fun around the idea you can visit our shop anytime, anywhere.” 

Says Chris Bleackley, ECD, EightyOne: “Milk. Bread. Eggs. Big pink thing. Tons of fun. Quality production. Brilliant post. Brave client.”