RAPP Wins B&Q's Loyalty and CRM Accounts in Major Strategic Partnership

RAPP, a global, next-gen precision marketing agency, has been appointed by B&Q, the UK's largest home improvement retailer, to accelerate their customer-centric transformation. 

Tasked with an unwavering focus on customers, RAPP will work to transform the way the brand engages with consumer and trade customers, focussing on developing a comprehensive CRM and Loyalty experience underpinned by extensive customer insight to drive personalised customer interactions.

The partnership comes at a significant time for B&Q as it looks to revolutionise how it connects with its audience on a one-to-one basis.

Gabby Ludzker, UK CEO at RAPP said; “Not only is B&Q an iconic, much-loved brand but the teams there are incredibly forward thinking, brilliant and ambitious. This partnership is about more than just strategy. It's about activating brand growth through precision and empathy, whilst making sure customer data is leveraged at all points. We are delighted to be joining the B&Q team on their transformation journey and are proud to be working with them to foster loyalty and drive sustainable growth.”

Lizzie Harris, customer director at B&Q said, “We are at a pivotal time in our customer growth journey at B&Q, and RAPP's expertise across both loyalty and CRM made them the ideal partner for us.”

“We're excited to get going and are confident that the partnership will create a more rewarding experience for our customers and solidify B&Q's position as the go-to destination for home improvement."