RAPP Up the Year with RAPP’s Christmas Card

It’s that time of the year again…You’ve worked your socks off all year to buy your loved one a pair of novelty socks. Or a shower gel. Or a head massager. Well, RAPP wants to make sure these gifts are well appreciated! Enter the #RappUpTheYear wrapping paper. A personalised wrapping paper for each of their clients, using data and personalisation to ultimately get a few laughs.

Ben Golik, Executive Creative Director at RAPP said: “This year's been all about bringing data and creativity together, and we wanted to reflect that in our Christmas card. All of our agency friends received a unique sheet of wrap, with a fun take on the true effort that goes into buying the perfect gift."