RAPP UK Promotes Lucas Galan to Head Up Expanding Data and R&D Team

Leading customer experience agency, RAPP UK has promoted Lucas Galan to SVP data science R&D to lead its growing data, research and development team to stay ahead of a rapidly changing landscape. Lucas, who will report to Andy Rowe, chief marketing sciences officer UK, will lead a team focussed on applying the latest advances in Artificial Intelligence to our product offering and client work. As part of Omnicom Precision Marketing Group, RAPP continues to invest significantly in marketing sciences to ensure it continues to win in the delivery of hyper personalised end to end customer experiences and results for its clients. 

Lucas has over a decade of experience working in combining Machine Learning and business solutions. Starting his career at Walt Disney, he is a self-taught programmer responsible for creating award-winning AI and Machine Learning solutions for the likes of F1, the BBC and Reuters.

Andy Rowe, chief marketing sciences officer, UK said of the appointment: “As the pace of AI advancements accelerates beyond what we could have imagined just a year ago, we are committed to maintaining our lead in this rapidly evolving field. Our team has made significant strides with cutting-edge work in content intelligence, and we are proud of what we have achieved so far. One person who has been pivotal to our success in this space is Lucas, and I’m delighted that he is going to help us stay ahead of the curve and our competition in this rapidly changing landscape.”

Of his new role, Lucas said: “RAPP’s vision and ambition around data, tech and creativity is cutting edge and as AI continues to push new boundaries in what we can offer clients, I feel there is no better agency to be part of. I am looking forward to supporting that innovation and crafting genuinely useful applications using the latest advancements in this field, all while empowering our talent to reach even further.”