RAPP UK Bolsters Marketing Sciences Department with 2 New SVPs

Customer engagement agency RAPP UK today announced significant changes to its Marketing Sciences department with the newly created role of senior vice president of analytics and a new senior vice president of data science. George Cushen has joined RAPP as senior vice president of data science while James Heimers has been promoted to senior vice president of analytics. 

Both will report to chief marketing sciences officer UK, Andy Rowe, and will work to strengthen key client relationships, deliver the most innovative initiatives for the agency and create new products to scale through their departments.  

In their new roles, George and James will work closely as department heads to solidify RAPP’s existing foundations, as well as driving growth for their teams and using the latest disruptive technology and techniques in marketing sciences to evolve RAPP’s data-driven solutions for its clients. 

George, a PhD in machine learning and computer vision, has joined RAPP from Amyris, where he was head of data and science, he also previously held roles at Bark.com the Very Group and Farfetch where he received multiple awards for his innovative work. He brings hands-on and extensive experience in artificial intelligence to support and oversee the rapidly growing Data Science department, applying data-driven precision marketing for more efficient marketing spend, more explainable attribution and stronger lifetime value for RAPP clients’ customers 

Promoted from his role as vice president of analytics at RAPP, James played a pivotal role in the success of the current Analytics department leading many initiatives across innovative work in measurement, personalisation at scale and data driven creativity. In this new role, James will oversee an Analytics department of more than 65 people, and will lead the team bridging the gap between creativity, data and tech. He has previously worked at MRM and Virgin Atlantic. 

Commenting on the news, Andy Rowe, chief marketing sciences officer UK said, “With the exponential rise of disruptive technology like AI, we need the highest calibre of people leading our teams. Having hands-on, data-literate specialists like George and James to strengthen our existing activity and support our clients going forward will ensure we continue to lead the field.”

“Their commitment to staying across all new developments of their respective fields, combined with their empathetic leadership skills, makes them the perfect candidates to guide their teams – and our clients – through the exciting times ahead in data, science and analytics.” 

George Cushen, senior vice president of data science said, “It’s a privilege to lead RAPP’s world-class data science team, pioneering the next wave of innovations at the intersection of generative AI, data-driven campaigns and hyper-individualised experiences.”

“My journey, deeply rooted in using advanced data science to personalise customer experiences within the fashion and beauty sectors, resonates with RAPP's commitment to being 'fiercely individual'.”

“Joining such a brilliant team in a pivotal year for AI evolution, empowering us to accelerate client success is an exciting prospect. We stand at the forefront of embracing synthetic data, navigating the nuances of generative AI and solving the intricate puzzles of precision marketing in a cookieless landscape.” 

James Heimer, senior vice president of analytics said, “Given the focus on data-driven decisioning at RAPP, I am thrilled to lead our Analytics department. I can’t wait to extend the innovative work we’re already delivering and guide the development of new offerings so that every action we take is directly improving performance and the level of valued personalisation we deliver for our clients’ customers.”

“With our amazing breadth of clients, diversity of skill and range of experience – combined with the best in-class products we’re creating at RAPP – there really couldn’t be a better time to take on this role.”